You can use your google analytics data to make comparisons between the way that visitors enter your site and where they go once they are engaged.

 

You will be able to assess where your visitors come from and what particular subjects or products within your site, that they are interested in.

 

Assessing whether your visitors find what they are looking for or do they 'bounce' straight back out again.

Initially, website authors want 'high traffic',  large amounts of visitors, but this is unlikely to produce revenue without visitors engagement within the site.

 

The 'Bounce Rate' is great indicator of the effectiveness of your website.  High percentage pages/content obviously need further investigation as a low bounce rate is the most desirable outcome.

 

If the bounce rate on a specific page remains high and has high traffic, it may mean that the visitor has found what they wanted, but found no reason to investigate further.  You may have missed a valuable opportunity.  This can be further confirmed by checking the link between page views per session.

 

A high bounce rate could indicate that your visitor did not find what they wanted on your site, or they couldn’t navigate it. 

 

By knowing where your visitors come from, means you can adapt their viewing and content access accordingly.  Twitter readers want something quick and information, researchers want in-depth content.

If you promise something that will enable you to achieve high search rating, you must deliver this on your site.

 

Posts/content must look professional and represent your subject or product.  Difficult, squashed and long text will not gain a visitors confidence in your other pages.

 

Anything that causes difficulty or requires searching will lead a visitor to carry on searching for a more 'reader friendly' site.  This also applies to any site that takes a long time to load.

 

Keep site gimmicks to a minimum.  Minimalistic and easy to read is best. Try not to employ pop ups or auto players, they often just get blocked by the user, or block other interesting content.

 

Today, people view pages on a variety of devices, so make sure you template can adjust to a mobile, tablet or laptop.  Responsive templates are easily found, often for free.