Every business needs to promote itself on Social Media or it is at risk of failing.  However, I’m sure we are all aware of those relentless tweets and Facebook posts that come through from various companies that we eventually ‘unfriend’ or ‘unfollow’.  This makes posts fruitless and pointless.

Do you know what questions you need to ask of your web analytics programme?  Which figures are the most important for small business growth?  Do you avoid monitoring the performance of your website?